Allez Cusine (Go Kitchen), 2002, video, color, sound, total running time 2 minutes and 31 seconds, (image: 16 video stills)
Allez Cusine is a hallucinatory montage of fifty commercials in which artfully arranged portions of dog food are endlessly presented on spotless porcelain dishes and elegant crystal plates with decorative trim. For 2 minutes and 31 seconds various combinations of commercial strategies attempt to seduce the viewer with their pitch of visual plentitude.
Manicured hands courteously present and slide fine china across the screen, plates slowly revolve cutlets, silver forks rotate juicy morsels, wooden cooking utensils tumble nuggets and mix in slow motion, and spoons dance modest servings up towards your mouth. Gleaming knives abound – slow pans across luminous knives cutting and displaying, as if pâté, close-up shots of glowing chef’s knives precisely cutting, as if fine fillet mignon. Medallions are delicately divided, then glistening portions are gently slid apart to reveal their perfectly cooked and tender insides. The gliding camera dollies closer towards and across the immaculately plated food – harmonious in color scheme, formally arranged, and attractively garnished with hints of color. One dish is even served with a rice pilaf.
The emotionally soaring soundtrack for Allez Cusine is Fighting 17th, part of Hans Zimmer’s score for the 1991 Ron Howard film Backdraft, and later used as the introductory theme music for the Japanese television cooking show Iron Chef. The music, described as “driving,” “heroic,” “brassy,” and “triumphant,” serves as a proper counterpart to the visual imagery, both sophisticated and complimentary; yet always informed by the knowledge that the culinary delicacies presented are for the eventual consumption by animals, not humans. This project is a collaboration with Tom Kehn.
